Trafalgar Entertainment (TE) is a premium international live entertainment business based in the UK focussed on new productions, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. TE is home to Trafalgar Theatre, Stagecoach Performing Arts and Theatre Royal Sydney. Trafalgar Entertainment Group joined Mysoft in 2020, with previous experience of working with Sage X3.

Over the past year TE have excelled, doubling in size, acquiring 12 HQ Theatres around the country including the Helen O’Grady Drama Academy. The group continues to invest and develop their existing companies in the performing arts industry, promoting and sharing the experience of live entertainment, despite the challenges the industry has faced throughout the pandemic.

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Having previously felt as though their Sage X3 was not being utilised to its full potential, it has been fundamental for the team at Mysoft to demonstrate the breadth of possibilities behind the solution, particularly due to the business’s current rapid growth.

Why Sage X3?

In 2019, Trafalgar Entertainment started their journey with Sage X3, moving from working with multiple bespoke finance solutions, to one consolidated system.

With a number of different entities to manage, it was important for their team to operate within one unified structure, with the ability to monitor and control accessibility between teams and individuals. Since choosing Mysoft as their support partner, Trafalgar Entertainment have been able to explore these features to their full potential.

We had the opportunity to speak to David Bell, Finance Manager at Trafalgar Entertainment, who gave us an insight into how using Sage X3 has been essential for the development and growth of the business, “Due to the centralised nature of Sage X3, we have far more control over when financial periods close, as well as being able to restrict entries into the system at month end. This is a big feature that we didn’t have before, and it was a bit of a free-for-all. The solution has allowed us to make only certain elements of the system available to selected companies, so people are only seeing what’s relevant to them.”

David continues, “We try to make use of functionality that we didn’t know was there. We’ve been having days each month with Mysoft to look at configuration and set up, and you realise that you’re only scratching the surface with what it can do. We have a beast that we have not quite realised its full potential. I can already see lots of projects that we can work with Mysoft on to save time, and those are the things we would never have been able to do on the other systems. We now have a fantastic framework.”


Why Mysoft?


Having used Sage X3 for a few months before choosing Mysoft as their support partner, Trafalgar Entertainment were looking to understand the platform on another level. They joined Mysoft in 2020, with the hope that Mysoft could unlock their full business potential and accommodate the finer details.

David comments, “What appealed to me from our initial conversations was the clear structure of support. Everything was transparent from the get go and I knew exactly what we were getting. I soon realised that the people at Mysoft just got it, everyone that you speak to knows what they are talking about.”

David rounds up by saying, “The biggest plus about Mysoft is the people.”


Future Projects

After an incredible year of growth, the team at Mysoft will continue to support TE with all upcoming projects in order to unlock their business potential and streamline their processes further.

“We’re making use of legacy document management functionality so we can auto-send statements, but we are looking forward to upgrading to X3CloudDocs Outbound very soon in order to become a completely paperless business, which is the dream.”

Trafalgar Entertainment want to formalise more of their processes to help with tracking and budgeting, “We’ve just gone live with a Purchase Ordering module for the new theatre sites and that’s also soon to be rolled out for other entities. There’s going to be a future piece of work looking at direct debit collections for another one of our entities which we will develop with the Mysoft experts. Looking ahead to the next year, we are hoping to have a centralised Purchase Ledger function too.”

David finishes by saying, “We would absolutely recommend Mysoft to other businesses. Anybody can pretend to know about Sage X3, but it’s the way that your people come together that makes it work. “

Mysoft are thrilled to be a part of the transformation that Trafalgar Entertainment are undergoing and look forward to supporting them throughout.


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Founded in 1945 by Raoul Amar, R.H. Amar & Co. Ltd. is now one of the UK’s leading importers and distributors of fine foods. The company remains family owned and is committed to delivering quality and excellence to all sectors of the UK marketplace: supermarket chains, independent retailers, wholesalers and cash & carry.


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Today R.H. Amar operates from a single site office and 85k sq. ft. warehousing facility in High Wycombe. The company supplies 35 fine food brands across a dozen product categories and as a leading full service importer, they provide sales, marketing, category management and new product development. In addition, R.H. Amar has in-house food technologists assisting with branded and private label food development.

The Challenge

The primary challenge for R.H.Amar was the need to move from their existing legacy system, which had reached end of life, to a modern business management solution. This requirement was further driven by the insistence of the supermarket chains to trade electronically via EDI (Electronic Data Interchange). EDI was fast becoming the method of choice for exchanging messages, orders, advance shipping notices and invoices.

In addition, R.H. Amar recognised a need to improve the efficiency of reporting in order to effectively manage their business. They needed to be able to produce accurate reporting to give increased visibility of Landed Costs. The company also had a requirement for improved management of Promotional Activities – a need for tighter control of demand planning and complex costings.

The Solution

R.H. Amar and Mysoft enjoyed a successful existing relationship which both companies were very happy to continue. Mysoft held a unique position with regard to R.H. Amar’s re-appraisal process as they already had an existing in-depth understanding of R.H. Amar’s business activities. This enabled a smooth transition to the new business management solution.

However, it wasn’t just the existing relationship which made the Mysoft team the right people for the job. As John Lilleystone explains:

“Selecting Mysoft as our technology partner was an easy choice for R.H. Amar because they have expertise in all the areas we needed to implement as a business. This included data migration from our legacy ERP system, Crystal reporting, EDI integration, Supply Chain solutions and bespoke software customisation.”

Sage X3 is a web-native, functionally rich and highly tailorable business management solution designed to meet the needs of distribution, manufacturing and service orientated businesses. Sage X3 is versatile, easy to use and covers a wide range of functional areas including accounts, distribution, manufacturing and CRM. Sage X3 also provides an SQL database platform which provides improved reporting functionality.

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Radius Payment Solutions selects Sage Business Partner, Mysoft, to implement Sage X3 as a replacement for Sage 200. Radius outgrew the system capabilities of Sage 200 and required a solution with maximum flexibility that would support future expansion.

As a complete fleet and business services organisation, Radius works to assist businesses in navigating to a sustainable future. They offer a variety of solutions, from telematics and fuel cards to telecoms and insurance, all aimed at giving clients the most recent in mobility and connectivity products and services.

Radius CEO, Bill Holmes, has expanded the company over the course of its 30+ years from a modest start-up to one with a global revenue of over £3 billion. Having decided that the company had outgrown their existing Sage solution, now as a multi-national business with high transaction volumes and velocity, Radius looked for a solution that would offer them a greater range of functionality when it comes to running a multi-entity operation.


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The team at Radius collaborated with Mysoft during the selection process to address the project needs and some technical issues relating to cloud, performance, and system access. It became evident that three key business challenges would need to be resolved by the new solution; notably, the requirements for importing and integrating a very large volume of transactional data in a short time window, operating in a multi-company environment in a single system, and a strong desire for internal systems ownership.

Some of the critical business factors were addressed by core Sage X3 requirements (multi language-multi territory), however, it was unclear how Sage X3 would handle the data volumes required for the integration.  As a result, Radius and Mysoft agreed on a limited-scope proof of concept to undertake as a “phase zero” project. Radius felt this was the right approach, and appreciated it being “on the table”. Jonathan Metcalfe, Director of Finance for Radius Fuel, states: “I think that part of the process was key to selecting Mysoft as a business partner.”.

The proof of concept was effective in showing the functionality of Sage X3, the technical proficiency of Mysoft, and the positive working relationship between Radius and Mysoft. With the POC complete the full project rollout was commenced; neatly bringing the POC project team into the “Phase One” rollout of X3 across multiple companies across Europe and Asia.  The project included an optimized integration to other line-of-business systems and a good deal of enablement to allow the Radius team to take on many aspects of the implementation, such as rolling out multiple- international companies and configuring the tax rules.

Radius and Mysoft worked together in a highly collaborative way, sharing various project tasks, and working on bespoke development and integrations across both businesses. In Jonathan’s words, “everyone wants to avoid customisations because they clearly have an admin burden going forward” however it was agreed that sometimes it is necessary.  Where this was the case Jonathan notes: “our team worked closely with Mysoft to understand what exactly we wanted and amended our process ever so slightly to use the system in the way we wanted. They took the time to understand our requirements.  They have extensive knowledge of what the system can do and found a way to customise and make it our own so that we can do what we want to do.

Jonathan suggests that the successful collaboration between Radius and Mysoft is the result of a shared “collaborative nature, responsiveness, and willingness to explore”. This has shaped the project approach, which naturally lent itself to a structured multi-phase delivery.  The project adopted the traditional Mysoft delivery approach of a “Waterfall-Agile” hybrid, allowing for the project to be delivered on time and on budget.

Radius and Mysoft continue to work in partnership, extending the use of Sage X3 within Radius to allow the business systems to align closely to the business strategy, whilst continuing to deliver a comprehensive system to an organically growing business.

Visit the Radius website here.

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Nottingham Venues partners with Mysoft to support the move to managing their Sage X3 system independently.

Nottingham Venues is a collection of independent spaces specialising in meetings and events, located across the grounds of the University of Nottingham. Having recently taken the step to bring all their conferencing, hotel, and event venues under one iconic brand, the challenge was to recreate an exact replica of the system they had been working on previously under third-party management in a short window of time.


As part of this process, there was a need to source, provision, and deploy all the requisite business systems to support the day-to-day operations. One such requirement was the accounting and finance function. From previous experience, via the third party, it was determined that Sage X3 was an ideal fit for this expedited transition; using Sage X3 would allow for key business system continuity and the chance to “recycle” existing systems knowledge, thus reducing the project burden.

Libby Wain, the Financial Controller at Nottingham Venues, explains “We knew we wanted to copy over what already existed. We knew it worked and we knew it well. We needed to withstand any disruption from the move rather than creating disruption from upgrading or diverting away from the software”.

After using a third party (an existing Mysoft customer) for a number of years to administer some internal systems, Nottingham Venues undertook to bring this capability back in-house. With an aim to limit the impact on the workforce, and knowing that Mysoft were familiar with the system, the Nottingham Venues team selected Mysoft to navigate them through the project to implement Sage X3.

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A seamless, timely transition was of the utmost importance because of the nature of the business; with a key focus on ‘business as usual’ continuing undisturbed.  Working collaboratively with Nottingham Venues, Mysoft was able to get the system up and running two weeks ahead of the original schedule, enabling the team at Nottingham Venues to adjust to the move and remove the pressure of any last-minute changes.

Libby says, “I was given enough time, I was given enough support, I was given the right templates and the ability to look at that data to make sure it was working, and it looked as it should. I’m looking at the screen on day one and it just looked exactly the same, so we were able to carry on as before. There was no downtime, there was no cut-out, and there was no disruption.”

“This wasn’t the only system that we changed, we changed everything, so we had experiences of everything. But this project was one that we didn’t need to worry about. It was very straightforward and smooth.”.  This was a critical aspect of the project; the implementation of Sage X3 was just one of a multitude of business systems being implemented and by working collaboratively to deliver the Sage X3 system Mysoft allowed Nottingham Venues the ‘breathing space’ to tackle other, more challenging, elements.

Libby felt that the relationship between Mysoft and Nottingham Venues was a true partnership, saying, “Mysoft were transparent, supportive, and helpful.”. The flexible and personal approach to the project was also noted by Libby, she emphasises that “The team at Mysoft have been brilliant. They were so accessible and so dedicated to our project, always open to being asked questions or jumping on a call which would make things so much easier. Everything was timely, there was no dishonesty and nothing was promised that could not be achieved.”

Nottingham Venues are now approaching an exciting period of discovery which will enable them to further enhance and streamline their processes within Sage X3, with the help of Mysoft.

“We are going through discovery at the moment. We have got an idea of things that we believe could be improved. It’s just those next steps now and I’ve no doubt Mysoft will be able to do it. Ross does everything!”

Nottingham Venues and Mysoft view this project as a total success and look forward to continuing their journey together. “We would 100% recommend Mysoft to another company. We have no fear of moving into another project with the Mysoft team, which is highly likely. It was an easy process and a very sound company to work with.”.

Visit the Nottingham Venues website here.

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Madison are the UK’s leading distributor of cycle parts and accessories. As a business, Madison is committed to delivering excellence for the globally recognised brands it represents, its loyal network of specialist retailers, and for its discerning consumers.

To continue to do this they needed a solution that could match their impeccable eye for detail and Sage X3 was the solution of choice.

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Madison offers exceptional market knowledge and a tailored marketing strategy to ensure optimum brand exposure in the UK and Ireland. This is backed up with a state of the art warehouse and distribution operation, industry leading and award winning technology and a highly motivated team of sales and customer care professionals.

Established in 1977 as a small bicycle shop in West Hampstead, London, Madison has evolved over the years and now represents a highly enviable portfolio of world class brands. Madison has a dedicated and committed team of employees with a real passion for the business.

The Challenge

In 2012 Madison approached Mysoft, having made the decision to replace its legacy accounts and distribution system. This was due to Madison’s significant growth since the system’s introduction and the continued plans to expand the business, which the legacy system would potentially be incapable of supporting.

The key objective for the project was defined as ‘replace the Madison legacy system with minimum risk and disruption to the businesses’ – effectively a seamless transition from old system to new was required in order for the project to be deemed successful. The challenge for Mysoft was, therefore, not only to ensure that it fully understood all of Madison’s business processes but to match these precisely to the new business management solution. Furthermore, comprehensive integration with the RedPrairie WMS and B2B e-Commerce solutions would be vitally important.

Additionally, given Madison’s on-going desire to use technology to continually improve efficiency and customer service levels, it was crucial that the new business management solution could provide the correct platform for this to take place.

The Solution

Sage X3 provided the perfect platform for Madison since it offers both an advanced business management solution and a comprehensive development environment. This ability to tailor the software around a customer’s specific business requirements was critical in enabling Mysoft to replicate the existing Madison business processes in the new business management solution.

As a precursor to the implementation, Mysoft performed an extensive pre-sales ‘proof of concept’ exercise to demonstrate Sage X3’s ability to meet Madison’s requirements. The successful completion of this exercise was a pre-requisite to the project going ahead.

The complex interfaces necessary to integrate Sage X3 to RedPrairie and Netalogue were built in-house by the Mysoft development team.

During each phase of the X3 implementations process the key project objective of ‘minimum risk to the businesses’ was observed to maintain the correct project direction. A phased go-live strategy was adopted which proved to be the most effective means of introducing Sage X3 throughout the business.

The Benefits

Ultimately, the delivery of a modern, stable and scalable new business management solution has been achieved at Madison. This has replicated the existing business processes and also provided the enterprise software platform needed for the business to continue to grow and diversify in the future.

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East End Foods has chosen Mysoft to implement their new ERP solution, Sage X3.East End Foods has an annual turnover of £180 million and has been a leading supplier and innovator in the UK-Indian food market for over 40 years.From their progressive plant in the West Midlands,East End Foods supplies over 80% of Asian independents as well as all the major UK multiples.

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The Story So Far

East End Foods required an ERP platform to unify the sharing of information across the business, with a solution covering manufacturing, distribution and accounts functions.

After carefully reviewing the market place the decision was made that Sage X3, implemented through Mysoft, would be the best long-term solution to meet all of East Ends’ key business requirements.

According to Sunita Ruprai, East End’s ERP Project Manager: “Due to both Mysoft’s extensive experience and Sage X3’s comprehensive capabilities, we have been able to meet all of our requirements in one fully integrated package. By covering manufacturing through to-end sale, we have complete visibility and traceability of our products. This is a key factor in enabling us to meet compliance and quality control in our industry.”

Sage X3 Benefits

Sage X3 provides many specific benefits for East End Foods: A single unified system offering forward and backward traceability of production, flexible reporting, workflow to control alerts & processing and powerful integration to allow visibility across East End Food’s multiple sites.

Currently, the different departments of East End Foods use different systems. This leads to duplication and manual processing due to the lack of information transfer. Sage X3 delivers a modern, easy-to-use system, which incorporates all of these areas in a single integrated package. This will provide East End Foods with the ability to make informed decisions in real-time and gain full visibility of all the functions across their business.

Mysoft and East End Foods

Chris Schafer Director of Mysoft commented, “I am delighted that East End Foods have selected Sage X3 as their new ERP platform. Once live, I believe Sage X3 will offer East End significant business benefits and a real competitive advantage.”

Global Pharmaceutical Company, Atnahs, have been using Sage X3 since 2015.

They have seen their business grow to £130 million revenue and their products now reach 130 different markets across c.50 currencies.

Sage X3, implemented and supported by Mysoft, has been there along every step of the journey; supporting the company as it has grown, meeting the new demands of the now global enterprise and continuing to provide ROI at every stage of their growth.

Why Sage X3?

Aimee Dawes, Financial Controller at Atnahs, comments on how none of this would have been possible without Sage X3, “we rely a lot on system automation to function in a range of markets and currencies. We are able to trust that Sage X3 is calculating it all in the background correctly. We would not be able to manage this efficiently without Sage X3.”


Dave Rogers, Head of IT at Atnahs elaborates further, “the good thing about Sage X3 is its scalability. Our original system when we bought it in Aug 2015 had a broadly similar structure, yet now we’ve gone from £10 to £130 million revenue. The business has grown hugely but the system has been able to cope with that and allow us to grow.”

Why Mysoft?

As a global pharmaceutical company, stocking around 990 SKU’s, Atnahs’s requirements are complex and unique. It has been through Mysoft’s specialist knowledge of Sage X3 that Atnahs have been able to keep their unique way of working, which has been essential to their business growth. Aimee continues, “we have a lot of bespoke elements to our solution which we had to use Mysoft’s knowledge to build. The ability to tailor our solution in this way is essential to us as it is these bespoke ways of working that contribute to our business success.”


Atnahs have been through two version upgrades since their original implementation, both managed successfully through Mysoft, and are now enjoying using the modernised and updated Sage X3 Version 11. “It’s now pretty much got everything we need. Version 11 is a lot more intuitive and everything is far simpler to access through the online portal.” Aimee Dawes, Financial Controller.


Business Benefits

In terms of stock, each of Atnahs’s products have different flows, all with different lead times, to be sold into different markets. Aimee admits, “all of this would be impossible to manage without Sage X3.” Sage X3 also suggests when would be a good time to place a PO, based on historical data. This means that Atnahs are always prepared to take advantage of a peak in the market as well as keeping up good relationships with suppliers. “Approximately 90% of suggested PO’s are actually posted, so the level of accuracy is really high. Sage X3 meets all of our complex needs in terms of stock, it is able to manage the c.990 SKU’s across c.130 markets as well as seamlessly linking with our MRP system.” Aimee Dawes, Financial Controller.


Atnahs and Mysoft

Atnahs are a company who work with similar principles to Mysoft, so the ability to build a long-lasting and mutually beneficial relationship has been key to the success of the partnership.


Aimee comments on her experience of the Mysoft support team, “They are very responsive and incredibly quick, they always answer within a few hours. They go above and beyond for us, especially with the bespoke elements of our system, we wouldn’t be able to do a lot without Mysoft. They really use their expertise and knowledge of Sage X3 to support us in the very best use of the solution.”

Dave Rogers expands, “Mysoft have actually listened to us and significantly improved how things are structured around Support and Account Management. They listen to our feedback and then improve their service in response to that to build the relationship together.

“We would, of course, recommend Mysoft to another company.”