12 Essential Features of Ecommerce Personalisation

12 Essential Features of Ecommerce Personalisation

Guest blog from Netalogue

Do you want each and every one of your trade customers to enjoy a highly personalised experience when doing business with your company online?

Netalogue™ B2B ecommerce sites (available directly from Mysoft) integrate seamlessly with Sage X3 and include personalisation features engineered specifically to help vendors strengthen their trade customers’ online loyalty, average order size and repeat business.

12 Personalisation Features Available In Our Ecommerce Solution

  1. Personalised online catalogue content for each trade customer showing only those products you want them to see at the specific prices you want them to pay.
  2. Webstore features which are only visible if the individual customer needs them, thus removing distraction whilst retaining the capability to service more complex B2B requirements via the same ecommerce website.
  3. Personalised promotions, incentives, content, offers and news tailored to the individual.
  4. Personalised recommended, related and recently viewed products and checkout offers.
  5. Personalised customer reports.
  6. Personalised landing pages, webstores or portal branding, tailored to the individual client.
  7. Personalised routine or bulk order pads, wish lists, saved baskets, and kits.
  8. Product customisations, configurations and kits.
  9. Personalised part numbers and/or descriptions.
  10. Personalised workflows, approvals and self-serve features.
  11. Personalised and automatically triggered email marketing based on customer behaviour patterns.
  12. Personalised loyalty reward programmes.

Example B2B Ecommerce and Sage X3 Success Story

Madison are a European market leading manufacturer and distributor of cycles, parts and accessories. Supplying 30,000 products to customers which include well known high street chains. They are the UK's leading distributor of bicycle parts and accfessories, as well as the UK's fastest growing motocross and freesports equipment supplier. 

The B2B ecommerce portal used by Madison manages 80%+ of all orders and incorporates sophisticated business fit technologies which integrate deeply with Sage X3.

Find out more:

"By 2018, 70% of B2B e-commerce sites will offer personalised features for customers, and such sites will outsell competing sites without personalisation by 30%"

Gartner, .