Success Story


Madison are the UK’s leading distributor of cycle parts and accessories. As a business, Madison is committed to delivering excellence for the globally recognised brands it represents, its loyal network of specialist retailers, and for its discerning consumers.

To continue to do this they needed a solution that could match their impeccable eye for detail and Sage X3 was the solution of choice.

Madison offers exceptional market knowledge and a tailored marketing strategy to ensure optimum brand exposure in the UK and Ireland. This is backed up with a state of the art warehouse and distribution operation, industry leading and award winning technology and a highly motivated team of sales and customer care professionals.

Established in 1977 as a small bicycle shop in West Hampstead, London, Madison has evolved over the years and now represents a highly enviable portfolio of world class brands. Madison has a dedicated and committed team of employees with a real passion for the business.


The Challenge

In 2012 Madison approached Mysoft, having made the decision to replace its legacy accounts and distribution system. This was due to Madison’s significant growth since the system’s introduction and the continued plans to expand the business, which the legacy system would potentially be incapable of supporting.

The key objective for the project was defined as ‘replace the Madison legacy system with minimum risk and disruption to the businesses’ – effectively a seamless transition from old system to new was required in order for the project to be deemed successful. The challenge for Mysoft was, therefore, not only to ensure that it fully understood all of Madison’s business processes but to match these precisely to the new business management solution. Furthermore, comprehensive integration with the RedPrairie WMS and B2B e-Commerce solutions would be vitally important.

Additionally, given Madison’s on-going desire to use technology to continually improve efficiency and customer service levels, it was crucial that the new business management solution could provide the correct platform for this to take place.


The Solution

Sage X3 provided the perfect platform for Madison since it offers both an advanced business management solution and a comprehensive development environment. This ability to tailor the software around a customer’s specific business requirements was critical in enabling Mysoft to replicate the existing Madison business processes in the new business management solution.

As a precursor to the implementation, Mysoft performed an extensive pre-sales ‘proof of concept’ exercise to demonstrate Sage X3’s ability to meet Madison’s requirements. The successful completion of this exercise was a pre-requisite to the project going ahead.

The complex interfaces necessary to integrate Sage X3 to RedPrairie and Netalogue were built in-house by the Mysoft development team.

During each phase of the X3 implementations process the key project objective of ‘minimum risk to the businesses’ was observed to maintain the correct project direction. A phased go-live strategy was adopted which proved to be the most effective means of introducing Sage X3 throughout the business.


The Benefits

Ultimately, the delivery of a modern, stable and scalable new business management solution has been achieved at Madison. This has replicated the existing business processes and also provided the enterprise software platform needed for the business to continue to grow and diversify in the future.


Find out more:

See more about Sage X3
View our other Sage X3 customers