Customer Case Studies

Cicli Pinarello

Product:

Sage X3

Location:

Italy HQ / Global

Industry:

Manufacturing & Distribution

Number of Employees:

~200

About The Customer

Cicli Pinarello is an Italian company that sells performance road bikes, frames, and accessories globally, selling to retailers in the UK under the Pinarello brand. They have flagship stores in the UK, with an extensive network of retail partners, and are continuing to grow rapidly after being established domestically in 2018. The group parent company operates from Northern Italy, with other subsidiaries located in the US. Despite the COVID-19 pandemic, their flagship stores remained operational and experienced a peak in demand due to an increase in cycling activity.

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How Mysoft helped Pinarello maximise their use of Sage X3

Since starting to work together in June 2020 Mysoft and Pinarello have engaged in a number of business process improvement and technical projects; with a strong working relationship and a shared pragmatic approach to problem-solving, Mysoft and Pinarello have developed the use of the Sage X3 system in the UK to meet the needs of a B2B operation – facilitating online and physical store sales and the requisite stock management processes to support an efficient supply chain. Mysoft continues to support Pinarello’s kaizen approach to enhance and develop the solution, to not only meet their current needs but, to support their continued growth and work towards future goals, such as a B2C site.

 

We always feel listened to which is great. When we come to you with something that we would like to do, it’s never impossible, it’s always how we’re going to do it.  Mysoft always says, let’s look at it and see what we can do.

We 100% would recommend Mysoft to anyone. Mysoft has helped us enormously with everything we’ve tried to do and have been able to do. The Mysoft team have been a part of everything that we have managed to achieve and we couldn’t do what we do without them. They’re always there to support us.

Sophie Quy, Commercial Manager

What was The Focus?

The focus of the working relationship has often been converting Pinarello’s business know-how into system functionality; this is where Mysoft’s extensive Sage X3 experience and understanding of real work best practice adds significant value. By workshopping, requirements and collaborating on specifications for functionality Pinarello and Mysoft have adopted standard system functionality to maximum advantage.

Some example projects that Pinarello and Mysoft have undertaken together include:

  • eCommerce integration
  • Handheld barcoding functionality
  • General warehouse and inventory improvements
  • System training
  • Operational reporting
  • Product “configurator” set-up

Pinarello have also recently engaged in a Document Management project, to implement Mysoft’s X3CloudDocs Outbound product; with both companies looking to drive process efficiencies in the back office in the same way they have been successfully achieved in the operational elements of the business.

Why Mysoft was chosen as a business partner

Pinarello first worked with Mysoft on an integration project to bring together a new front-end web store and their existing Sage X3 system (supported out of Italy).  This project was business-critical and involved multiple parties to ensure success.  As a result of this close working relationship, Mysoft then started to provide some additional ad hoc training and consultancy to Pinarello as the UK operation expanded.

When it came to selecting a partner to undertake the inventory and warehouse project, Pinarello saw Mysoft as the obvious choice. They already had a strong working relationship and were impressed with Mysoft’s expertise in the area and the ability to offer solutions to their problems; having worked with other partners internationally before, Mysoft stood out as the best candidate for this project.

How the projects helped Pinarello address its challenges and problems

The projects implemented by Mysoft helped Pinarello address its challenges and problems by providing it with an efficient warehouse management system and the ability to consolidate inventory. This enabled them to manage their inventory and warehouse operations more effectively, reducing inefficiencies and delays in delivering products to their customers.

About The Sponsor

Avalara is a global tax compliance software provider helping businesses manage complex indirect tax requirements with greater accuracy and efficiency. Its solutions automate processes such as VAT, sales tax, and e-invoicing, reducing risk and administrative burden. With real-time data and regulatory updates, Avalara enables organisations to scale confidently while staying compliant.

Sessions

Thought Leadership Session

  • Scaling Internationally with Confidence: Navigating Tax and Compliance

Breakout Sessions

  • Managing Global Compliance in Practice: What’s Working for Sage Customers

Meet The Team

Oliver Howorth

Tax Technology Manager

Nick Cooper

Sales Executive

About The Sponsor

Sentis Managed Solutions is a UK-based IT services provider helping organisations maximise the value of their technology infrastructure. It delivers managed services, cybersecurity, cloud and hosting, and project management, ensuring systems remain secure, resilient, and high-performing. With a proactive, customer-focused approach, Sentis supports smooth operations and confident scalability.

Sessions

Thought Leadership Session

  • Data Governance & Cyber Resilience in an ever-changing world

Breakout Sessions

  • From Risk to Resilience: Four Tools to Fast-Track a Safer Business Environment

Meet The Team

Neil Homer

Owner & Co Founder

Amy Farrington

Business Development Manager

Ed Knox

Category Manager

About The Sponsor

Nectari is a global business intelligence and data management provider that delivers real-time insights for smarter decision-making. Its core solution, Sage Enterprise Intelligence (SEI), is fully integrated across the Sage ecosystem, branded as SEI for Sage X3 and Nectari for Sage Intacct, to enhance reporting, dashboards and analytics within each platform.

Sessions

Thought Leadership Session

  • From Dashboards to Decisions:
    How AI Copilots Are Rewiring Business Intelligence

Breakout Sessions

  • AI Copilot In Bi: What’s Working, What’s Not, and What’s Next?

Meet The Team

Christopher Nguyen

Business Development Manager

About The Sponsor

Sage is a global software company, supporting organisations worldwide through solutions such as Sage X3 and Sage Intacct, trusted by companies like yours. Mysoft has been a Sage business partner for over 20 years, providing implementation and ongoing support to customers, alongside specialist solutions that extend Sage platforms.

Sessions

Thought Leadership Session

  • Authentic AI In Sage Copilot

Breakout Sessions

  • Sage X3 Roadmap – Martin James – Cowdray Hall
    • Summary of R1 2026 and Sage X3 Roadmap
  • Sage Intacct Roadmap – Sarah Swift Room
    • Summary of R2 2026 and Sage Intacct Roadmap

Meet The Team

Martin James

Global Product Marketing

Rob Walker

Account Manager

Anna Lasko

Tech Partner Manager

About The Sponsor

X3CloudDocs, developed by Mysoft, is a cloud-based document automation suite for Sage X3. Its modules include Purchase Invoice Automation (PIA), Sales Order Automation (SOA), Electronic Document Management (EDM) & Email & Notification Automation (ENA), helping finance and operations teams reduce manual effort, improve accuracy, and gain better control over document-driven processes.

Sessions

General Talk

  • X3CloudDocs R1 Summary and Roadmap.

Breakout Sessions

  • Breakout One:
    • Smarter Alerts, Faster Action: Pre-Configured ENA Workflows
  • Breakout Two:
    • E-Invoicing Is Here: What It Means for X3 Users

Meet The Team

Brian Martin

R&D
Director

Paul Mincer

Product Manager

Archie Stevens

Software Engineer