Success Story

East End Foods

East End Foods has chosen Mysoft to implement their new ERP solution, Sage X3.East End Foods has an annual turnover of £180 million and has been a leading supplier and innovator in the UK-Indian food market for over 40 years.From their progressive plant in the West Midlands,East End Foods supplies over 80% of Asian independents as well as all the major UK multiples.

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The Story So Far

East End Foods required an ERP platform to unify the sharing of information across the business, with a solution covering manufacturing, distribution and accounts functions.

After carefully reviewing the market place the decision was made that Sage X3, implemented through Mysoft, would be the best long-term solution to meet all of East Ends’ key business requirements.

According to Sunita Ruprai, East End’s ERP Project Manager: “Due to both Mysoft’s extensive experience and Sage X3’s comprehensive capabilities, we have been able to meet all of our requirements in one fully integrated package. By covering manufacturing through to-end sale, we have complete visibility and traceability of our products. This is a key factor in enabling us to meet compliance and quality control in our industry.”

Sage X3 Benefits

Sage X3 provides many specific benefits for East End Foods: A single unified system offering forward and backward traceability of production, flexible reporting, workflow to control alerts & processing and powerful integration to allow visibility across East End Food’s multiple sites.

Currently, the different departments of East End Foods use different systems. This leads to duplication and manual processing due to the lack of information transfer. Sage X3 delivers a modern, easy-to-use system, which incorporates all of these areas in a single integrated package. This will provide East End Foods with the ability to make informed decisions in real-time and gain full visibility of all the functions across their business.

Mysoft and East End Foods

Chris Schafer Director of Mysoft commented, “I am delighted that East End Foods have selected Sage X3 as their new ERP platform. Once live, I believe Sage X3 will offer East End significant business benefits and a real competitive advantage.”