Customer Success Story

R.H Amar success story.

Founded in 1945 by Raoul Amar, R.H. Amar & Co. Ltd. is now one of the UK’s leading importers and distributors of fine foods. The company remains family-owned and is committed to delivering quality and excellence to all sectors of the UK marketplace: supermarket chains, independent retailers, wholesalers and cash & carry.

Sage Platinum Club Winner

20+ Years Experience

UK&I + North America

First UK Sage X3 Partner

Product

Sage X3

Location

United Kingdom

Industry

Food & Beverage

Employees

Number of Employees: ~200

The Challenge

Business challenges.

The primary challenge for R.H. Amar was the need to move from their existing legacy system, which had reached end of life, to a modern business management solution. This requirement was further driven by the insistence of the supermarket chains to trade electronically via Electronic Document Interchange. EDI was fast becoming the method of choice for exchanging messages, orders, advance shipping notices and invoices.

In addition, R.H. Amar recognised a need to improve the efficiency of reporting to effectively manage their business. They needed to be able to produce accurate reporting to give increased visibility of Landed Costs. The company also required improved management of Promotional Activities – a need for tighter control of demand planning and complex costing.

at a gLANCE

A modern business management solution to support electronic trading, reporting and operational control.

What They Needed

Key requirements.

R.H. Amar needed a modern business management solution that could support the growing requirements of the business:

Today, R.H. Amar operates from a single-site office and an 85k sq. ft. warehousing facility in High Wycombe. The company supplies 35 fine food brands across a dozen product categories, and as a leading full-service importer, they provide sales, marketing, category management and new product development. In addition, R.H. Amar has in-house food technologists assisting with branded and private-label food development.

The Solution

Benefits of Sage X3 for GCT.

Modern business management

Sage X3 provided R.H. Amar with a modern business management solution to replace its existing legacy system.

Electronic trading

Sage X3 supported the company’s need to trade electronically via EDI, including messages, orders, advance shipping notices and invoices.

Improved reporting

Sage X3 provided an SQL database platform, helping improve reporting functionality and visibility of Landed Costs.

Operational control

Sage X3 helped support tighter control of demand planning, Promotional Activities and complex costing.

As our business has grown so have the expectations of our customers and suppliers. Sage X3 has allowed us to meet the demands of our trading partners by providing us with a powerful, yet easy-to-use set of tools.

John Lilleystone | IT & Systems Manager

The Outcome

A powerful, easy-to-use Sage X3 solution supporting the demands of R.H. Amar’s trading partners.

Sage X3 provided R.H. Amar with a web-native, functionally rich and highly tailorable business management solution designed to meet the needs of distribution, manufacturing and service-oriented businesses.

The Partnership

Why Mysoft?

R.H. Amar and Mysoft enjoyed a successful existing relationship, which both companies were very happy to continue. Mysoft held a unique position within R.H. Amar’s re-appraisal process as they already had an existing in-depth understanding of R.H. Amar’s business activities. This enabled a smooth transition to the new business management solution.

Selecting Mysoft as our technology partner was an easy choice for R.H. Amar because they have expertise in all the areas we needed to implement as a business. This included data migration from our legacy ERP system, Crystal reporting, EDI integration, Supply Chain solutions and bespoke software customisation.