Success Story

R.H Amar

Founded in 1945 by Raoul Amar, R.H. Amar & Co. Ltd. is now one of the UK’s leading importers and distributors of fine foods. The company remains family owned and is committed to delivering quality and excellence to all sectors of the UK marketplace: supermarket chains, independent retailers, wholesalers and cash & carry.

Today R.H. Amar operates from a single site office and 85k sq. ft. warehousing facility in High Wycombe. The company supplies 35 fine food brands across a dozen product categories and as a leading full service importer, they provide sales, marketing, category management and new product development. In addition, R.H. Amar has in-house food technologists assisting with branded and private label food development.


The Challenge

The primary challenge for R.H.Amar was the need to move from their existing legacy system, which had reached end of life, to a modern business management solution. This requirement was further driven by the insistence of the supermarket chains to trade electronically via EDI (Electronic Data Interchange). EDI was fast becoming the method of choice for exchanging messages, orders, advance shipping notices and invoices.

In addition, R.H. Amar recognised a need to improve the efficiency of reporting in order to effectively manage their business. They needed to be able to produce accurate reporting to give increased visibility of Landed Costs. The company also had a requirement for improved management of Promotional Activities – a need for tighter control of demand planning and complex costings.


The Solution

R.H. Amar and Mysoft enjoyed a successful existing relationship which both companies were very happy to continue. Mysoft held a unique position with regard to R.H. Amar’s re-appraisal process as they already had an existing in-depth understanding of R.H. Amar’s business activities. This enabled a smooth transition to the new business management solution.

However, it wasn’t just the existing relationship which made the Mysoft team the right people for the job. As John Lilleystone explains:

“Selecting Mysoft as our technology partner was an easy choice for R.H. Amar because they have expertise in all the areas we needed to implement as a business. This included data migration from our legacy ERP system, Crystal reporting, EDI integration, Supply Chain solutions and bespoke software customisation.”

Sage X3 is a web-native, functionally rich and highly tailorable business management solution designed to meet the needs of distribution, manufacturing and service orientated businesses. Sage X3 is versatile, easy to use and covers a wide range of functional areas including accounts, distribution, manufacturing and CRM. Sage X3 also provides an SQL database platform which provides improved reporting functionality.


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