Success Story

Trafalgar Entertainment

Trafalgar Entertainment (TE) is a premium international live entertainment business based in the UK focussed on new productions, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. TE is home to Trafalgar Theatre, Stagecoach Performing Arts and Theatre Royal Sydney. Trafalgar Entertainment Group joined Mysoft in 2020, with previous experience of working with Sage X3.

Over the past year TE have excelled, doubling in size, acquiring 12 HQ Theatres around the country including the Helen O’Grady Drama Academy. The group continues to invest and develop their existing companies in the performing arts industry, promoting and sharing the experience of live entertainment, despite the challenges the industry has faced throughout the pandemic.

Having previously felt as though their Sage X3 was not being utilised to its full potential, it has been fundamental for the team at Mysoft to demonstrate the breadth of possibilities behind the solution, particularly due to the business’s current rapid growth.


Why Sage X3?

In 2019, Trafalgar Entertainment started their journey with Sage X3, moving from working with multiple bespoke finance solutions, to one consolidated system.

With a number of different entities to manage, it was important for their team to operate within one unified structure, with the ability to monitor and control accessibility between teams and individuals. Since choosing Mysoft as their support partner, Trafalgar Entertainment have been able to explore these features to their full potential.

We had the opportunity to speak to David Bell, Finance Manager at Trafalgar Entertainment, who gave us an insight into how using Sage X3 has been essential for the development and growth of the business, “Due to the centralised nature of Sage X3, we have far more control over when financial periods close, as well as being able to restrict entries into the system at month end. This is a big feature that we didn’t have before, and it was a bit of a free-for-all. The solution has allowed us to make only certain elements of the system available to selected companies, so people are only seeing what’s relevant to them.”

David continues, “We try to make use of functionality that we didn’t know was there. We’ve been having days each month with Mysoft to look at configuration and set up, and you realise that you’re only scratching the surface with what it can do. We have a beast that we have not quite realised its full potential. I can already see lots of projects that we can work with Mysoft on to save time, and those are the things we would never have been able to do on the other systems. We now have a fantastic framework.”


Why Mysoft?


Having used Sage X3 for a few months before choosing Mysoft as their support partner, Trafalgar Entertainment were looking to understand the platform on another level. They joined Mysoft in 2020, with the hope that Mysoft could unlock their full business potential and accommodate the finer details.

David comments, “What appealed to me from our initial conversations was the clear structure of support. Everything was transparent from the get go and I knew exactly what we were getting. I soon realised that the people at Mysoft just got it, everyone that you speak to knows what they are talking about.”

David rounds up by saying, “The biggest plus about Mysoft is the people.”


Future Projects

After an incredible year of growth, the team at Mysoft will continue to support TE with all upcoming projects in order to unlock their business potential and streamline their processes further.

“We’re making use of legacy document management functionality so we can auto-send statements, but we are looking forward to upgrading to X3CloudDocs Outbound very soon in order to become a completely paperless business, which is the dream.”

Trafalgar Entertainment want to formalise more of their processes to help with tracking and budgeting, “We’ve just gone live with a Purchase Ordering module for the new theatre sites and that’s also soon to be rolled out for other entities. There’s going to be a future piece of work looking at direct debit collections for another one of our entities which we will develop with the Mysoft experts. Looking ahead to the next year, we are hoping to have a centralised Purchase Ledger function too.”

David finishes by saying, “We would absolutely recommend Mysoft to other businesses. Anybody can pretend to know about Sage X3, but it’s the way that your people come together that makes it work. “

Mysoft are thrilled to be a part of the transformation that Trafalgar Entertainment are undergoing and look forward to supporting them throughout.


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